In this project, we was in charge of shaping the narrative and leading the visual direction to craft a compelling success story for Thiên Hồng – one of Vietnam’s leading lacquerware producers. Through interviews, on-site filming, and elegant cinematic framing, the video showcases how Thiên Hồng streamlined their operations and scaled their traditional craftsmanship using Kinetic ERP. The story highlights the harmony between heritage artistry and digital transformation, aiming to inspire other businesses to embrace innovation without losing their identity. The film was used by Kinetic as a key case study in their brand communication and client engagement efforts.